ADVERTISING CLOWNS: A SYMBOL OF BOGOTÁ

Digital Print, 68 x 50,8 inches, 2001-2002

This is a project that takes advertising clowns in Bogotá as its central theme. These clowns are seen as characters of cultural and popular significance, but largely ignored by the majority of inhabitants of the city. 

Photographies of Clowns (68 x 50,8 inches) were placed at the publicity mupies in bus stations for a period of four months, changing locations every two weeks during October 2001 to January 2002. The idea behind exhibiting the pictures was that people, while watching the image at the bus stop station and during their ride, could come to a conscious appreciation of the image of the clown, integrating it to the general symbolism of the city, and with the image in mind to pose themselves questions in relation to the image they saw.